Kieran Flannagan
Creative Director at McCann Sydney
Sydney, Australia
TitleCorelle presents - the Tipsy Hostess -Episode 1- Newyweds
Agency
Campaign The Tipsy Hostess
Advertiser World Kitchen, LLC
Brand Corelle
Date of First Broadcast/Publication 2014 / 10
Business Sector Tableware, Cutlery, Cookware
Tagline Survives Anything.
Story McCann Sydney has launched an online campaign for break-resistant dinnerware brand Corelle, starring a reliably clumsy dinner party diva known as Tiffany, the Tipsy Hostess. Aptly (self)described as the “Guru who’s had a few”, she’s well versed in the unpredictable elements of the dinner party social scene. In this episode, Tiffany, the Tipsy Hostess hosts a few friends for a dinner party. Things get a little out of hand, thanks mostly to the easily excitable Newlyweds, who seem to regard the dinner table as their own personal playground. 
Philosophy Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. 
Problem People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst similtaneously demonstrating the product benefit - break-resistance. 
Media Type Web Film
Length
More Information https://www.facebook.com/tipsyhostess?fref=ts
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