Clorets - "Street of Love"

Bates Advertising Bangkok, Thailand

4330

Title	Street of Love
Agency	Bates Advertising
Campaign	Confidence - Clorets
Advertiser	Warner Lambert
Brand	Clorets
Posted	March 2001
Product	Breath Freshner
Business Sector	Food
Story	The campaign is trying to position the product to enhance consumers confidence with no fear of bad breath while interaction with people surrounding them.
Philosophy	The agency's solution is to create a positive picture that while you may not have bad breath, you can also be sure that Clorets will enhance freshness for your breath and allows you to be confident with who ever, when ever, and where ever.
Problem	The problem is that, if the brand states that this product stops bad breath, consumers will not consume the product because they would be announcing to the public that they do have bad breath and needs help.
Media Type	Television
Length	30 seconds
Market	Thailand
Production Company	Matching Studio
Creative Director	Alex Beuchel
Art Director	Alex Beuchel
Associate Creative Director	Borpit Katanchaleekorn
Copywriter	Borpit Katanchaleekorn
Agency Producer	Reungsawat
Director	Surasawadee Chuechart
Actor / Celebrity	Willy Mcintosh
Director of Photography (DOP)	Thanisaphong Sasinmanop