Garth Jennings
Director at Hammer & Tongs
London, United Kingdom
TitlePigs
Agency
Campaign Burst Pipe - British Telecom
Advertiser BT Broadband
Brand BT Broadband
PostedAugust 2004
Business Sector Internet Service Providers
Tagline Broadband has landed. More connections. More possibilities.
Problem The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn’t respond and Broadband remained a niche market.
Result The BT campaign grew the Broadband market by 15% and increased BT’s customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.
Media Type Television
Length
Market United Kingdom
Production Company
Editing Company
Animation
Agency Producer
Creative Director
Creative Director
Director
Producer
Production Company Producer
Animation Effects
Animation Effects
Animation Effects
Animation Effects
Telecine
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
Producer
Senior Planner
Advertising Manager

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