Sofoot - "Jesus"

Leagas Delaney Paris Centre

Leagas Delaney Paris Centre Paris, France

3027

Brand: Sofoot
Country: France

Advertiser: So Foot

Title	Jesus
Title (original language)	Jésus
Agency	Leagas Delaney Paris Centre
Campaign	Sofoot
Advertiser	So Foot
Brand	Sofoot
Posted	June 2002
Business Sector	Newspapers, Magazines, Books
Tagline	The Football Magazine Which Doesn't Bear Any Comparison
Tagline (original language)	Le magazine de foot qui ne supporte aucune comparaison
Philosophy	Leagas Delaney Paris Centre created this press campaign to position Sofoot as "the foot magazine which does not stand any comparison". There are three ads with different degrees of provocation according to the medium used. In the first one, Sofoot is the messiah of the foot-religion, the second one compares a basic football magazine and Sofoot, and then, the third one shows us that Sofoot journalists are conducting their surveys seriously.
Philosophy (original language)	Leagas Delaney Paris Centre a donc conçu une campagne presse pour positionner Sofoot comme "le magazine de foot qui ne supporte aucune comparaison". Trois annonces aux degrés de provocation différents selon les supports utilisés. La première place Sofoot en messie de la foot-religion, la seconde compare un magazine de foot normal et Sofoot, enfin, la troisième nous montre que les journalistes de Sofoot vont vraiment au fond de leurs enquêtes.
Problem	Sofoot is an upmarket "out of touch" magazine dedicated to the football. It is the first intelligent magazine which is standing back from this great popular passion. Sofoot being a bimonthly issue, the contents do not pass on the basic news (transfers, classifications, results). On the other hand, it makes an economic, political, cultural and social analysis of the football in order to perceive in a better way its impacts in our everyday life. In addition to the basic subjects, short sections are very relevant. They make it possible to deal with the foot with an unexpected and surprising point of view, often funny even absurd. Sofoot does not want to be a magazine for "foot-addicts" only, but is also for those who like the foot and its topicality. Sofoot speaks about football like everyone this year, but treats it like anybody else.
Problem (original language)	Sofoot est une revue haut de gamme et décalée consacrée au football Il s'agit du premier magazine intelligent qui prend le recul nécessaire face à cette grande passion populaire. Sofoot étant une revue bimestrielle, le contenu ne se fait pas écho au premier degré de l'actualité (transferts, classements, résultats), apanage d'un quotidien réputé. En revanche, le foot y est analysé dans son environnement économique, politique, culturel et social afin de mieux percevoir ses impacts dans notre vie quotidienne. En plus des sujets de fond, de courtes rubriques font le pari de la pertinence dans l'impertinence. Elles permettent d'aborder le foot avec un éclairage inattendu et surprenant, souvent drôle voire absurde. Sofoot ne se veut pas un magazine pour footeux uniquement, mais s'ouvre à ceux qui aiment le foot et les à côtés du foot. Sofoot parle de foot comme tout le monde cette année, mais ne le traite comme personne.
Media Type	Magazine
Market	France
Advertising Manager	Franck Anneso
Advertising Manager	Guillaume Bonamy
Advertising Manager	Sylvain Hervé
Account Manager	Barka Zerouali
Creative Director	Barka Zerouali
Copywriter	Patrice CHATELAIN
Art Director	Olivier Goguet
Producer	Virginie Demol