Irische Fremdenverkehrzentrale - "Irish Tourist Board 3"

stöhr, MarkenKommunkation GmbH

stöhr, MarkenKommunkation GmbH Düsseldorf, Germany

2639

Brand: Irische Fremdenverkehrzentrale
Country: Germany

Advertiser: Irish Tourist Board

Title	Irish Tourist Board 3
Title (original language)	Irische Fremdenverkehrzentrale 3
Agency	stöhr, MarkenKommunkation GmbH
Campaign	Postcard Campaign - Irish Tourist Board
Advertiser	Irish Tourist Board
Brand	Irische Fremdenverkehrzentrale
Posted	July 2001
Product	Image
Business Sector	Travel Agencies, Tour Operators
Tagline	Live a new life
Tagline (original language)	Das Leben Neu Erleben
Story	Depiction of individual experience of the most characteristic features of Ireland: Participation in activities-seeing sights, sports and social. Tourists visiting Ireland have a great choice of places to go and they will always find a warm welcome from the Irish folks
Philosophy	"Postcards" in the ads / commercials plus the "words / information" conveyed with this postcard from the respective tourist, leave the audience with the impression of being addressed personally: What they get is the eyewitness report of a hypothetical traveller. The body copy contains a clear call to action, to motivate the audiance to get in touch with the Irish Tourist Board and how they can find out more about the multitude of holiday options in Ireland.
Problem	Ireland is a non-sun destination and in most cases qualifies as the second vacation during the year. The landscape and appearance and pastimes itself (cliffs, beaches, woods, lakes, creeks, manors, castles, ruins, seafood, golf, fishing, boating) do not diffrentiate Ireland very much from competitors England, Scotland, and the other non-sun destinations. The real diffrences comes with the friendly Irish people and the sense of belonging the tourist will experience during his vacation.
Media Type	Magazine
Market	Germany
Creative Director	Matthias Birkenbach
Associate Creative Director	Axel Schult
Copywriter	Simone Buch
Art Director	Cindy Suerken