Mercedes Erra
Founder at BETC
Paris, France
TitleDancer
Title (original language)Danseur (anglais)
Agency
Campaign Come as you are - McDonald's
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2008 / 11
Business Sector Restaurants & Fast Food
Tagline Come as you are
Tagline (original language) Venez comme vous êtes
Philosophy (original language) Venez comme vous êtes. Une posture qui
restitue la réalité de l’expérience McDonald’s : un lieu de vie ouvert à tous, où on n’a pas besoin de changer son comportement ou de s’adapter à des contraintes, où il est facile de rester soi même, au final, ou l’on peut simplement venir comme on est.
Media Type Television
Length
Market France
Production Company
Director
Music
Agency Producer
Agency Producer
Copywriter
Associate Art Director
Art Director
Creative Director
Account Manager
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager

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