| Title | Mummys boy |
| Title (original language) | Mamasöhnchen |
| Agency | stöhr, MarkenKommunkation GmbH |
| Campaign | The Clever Way to Wash - Henkel |
| Advertiser | Henkel AG & Co. |
| Brand | Spee |
| Posted | April 2004 |
| Product | Liquid detergent |
| Product (original language) | Gel |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | The clever way of washing |
| Tagline (original language) | Die schlaue Art zu waschen |
| Media Type | Television |
| Length | |
| Market | Germany |
| Creative Director | Anja Stough |
| Account Director | Heike Flottmann |
| Berater | Eva Mund |
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