Kai Peters
Kai Peters
Photographer at McKinney
Durham, United States
TitleGerman Expressionism
Campaign Audi Racing
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication
Product Audi Racing
Tagline 21st Century German Expressionism
Philosophy Advertise racing success.
Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and " fun to drive".
Problem Boost Audi's performance image.
Media Type Newspaper
Executive Creative Director
Creative Director
Creative Director
Advertiser's Supervisor
Account Executive
Account Executive
Account Executive
Art Director
Production Manager
Agency Producer

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