Gethin Stout
Gethin Stout
Copywriter at RKCR/Y&R
London, United Kingdom
TitleBurglar
Agency
Campaign Police and Crime Commission Campaign
Advertiser Police & Crime Commission
Brand Police & Crime Commission
Date of First Broadcast/Publication
Philosophy

The creative idea holds a mirror up to society and by using a CCTV mechanic showing ‘real life’ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community. 

Problem <p>The campaign aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout<span> </span></p>
Media Type Print
Executive Creative Director
Creative Director
Creative Team
Creative Team
Photographer

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