Jonathan Smith
Copywriter at Zulu Alpha Kilo
London, Suriname
TitleNuts/Bolts
Agency
Campaign Beware Of Parts Unknown
Advertiser Ford Motor Company
Brand Ford Canada
Date of First Broadcast/Publication 2015
Business Sector Automotive
Result This spot is part of an ongoing campaign for Ford Parts And Service called 'Beware Of Parts Unknown' that dramatizes the benefits of Ford parts and service over Ford's competition. The campaign has been awarded internationally and is in its third year using the same tagline, positioning and voice talent. 
Media Type Radio
Length
Account Supervisor
Account Supervisor
Account Planner
Account Planner
Executive Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Agency Producer
Director
Audio Engineer

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