| Title | The Backpacker |
| Agency | TBK Reclamebureau |
| Campaign | The Backpacker |
| Advertiser | BV Micres |
| Brand | Mascotte |
| Posted | March 2002 |
| Product | Cigarette Paper |
| Business Sector | Tobacco |
| Story | A backpacker, a camperdriver and a couple of rednecks all have their own mascot: a ladybird, a shamrock and a horseshoe. But despite all their personal mascots, they are all having bad luck. That's only logical: there's only one mascotte! |
| Media Type | Television |
| Length | |
| Creative Director | Hans Janszen |
| Art Director | Hans Janszen |
| Copywriter | Kitty Veldkamp |
| Director | Rick Lenzing |
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