Mark Taylor
Chief Creative Officer at MeringCarson
Austin, United States
TitleLovers
Agency
Campaign Anti-smoking - National Alliance for Tobacco Cessation
Advertiser American Legacy Foundation
Brand National Alliance for Tobacco Cessation
PostedSeptember 2008
Product BecomeAnEx.org
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes.
Philosophy Once users have learned about triggers, they’re encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.
Problem The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dude’s brain and watch as triggers take over his life.
Media Type Web Advertising/Banners
Market United States
More Information www.relearntriggertown.com
Executive Creative Director
Group Creative Director
Group Creative Director
Copywriter
Art Director
Agency Producer
Illustration
Animation
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Programmer

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