| Title | It's Working |
| Agency | 22squared |
| Campaign | New Sweatshirts - Russell Athletic |
| Advertiser | Russell Athletic |
| Brand | Russell Athletic |
| Posted | April 2002 |
| Business Sector | Sportswear |
| Tagline | If you're sweating that means it's working. |
| Media Type | Billboard |
| Market | United States |
| Creative Director | Markham Cronin |
| Art Director | Kelley Lear |
| Copywriter | Mike Lear |
| Photographer | Andrew Martin |
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