McDonald's - "Fry Lights"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

7944

Advertiser: MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana)

Title	Fry Lights
Agency	Leo Burnett Chicago
Campaign	Fry Lights
Advertiser	MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana)
Brand	McDonald's
Posted	November 2011
Business Sector	Food
Story	Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.
Media Type	Billboard
Editor	Nikki Vapensky
Director	Kenny Herzog
Talent/Actors	Jeff Cowie
Production Manager	Gretchen Hernandez
Producer	Samantha Howes
Executive Producer	Bridget Rose
Executive Producer	Denis Giroux
Copywriter	Jason Curry
Art Director	Tim Ratchford
Creative Director	Brian Shembeda
Creative Director	Avery Gross
Executive Creative Director	John Montgomery
Chief Creative Officer	Susan Credle