| Title | Baggage |
| Agency | Carmichael Lynch |
| Campaign | Baggage |
| Advertiser | Gibson Guitar Corporation |
| Brand | Gibson |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Guitars |
| Business Sector | Musical Instruments |
| Tagline | Gibson. Pure. |
| Media Type | Magazine |
| Market | United States |
| Creative Director | Brian Kroening |
| Art Director | Randy Hughes |
| Copywriter | Glen Wachowiak |
| Art Producer | Bonnie Butler |
| Photographer | Shawn Michienzi |
| Print Producer | Tom Holler |
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