Title | Limo |
Agency | Mithun |
Campaign | Make An Effort - UnConvention |
Advertiser | Unconvention |
Brand | UnConvention |
Posted | September 2008 |
Product | theunconvention.com |
Business Sector | Internet Sites (Excluding ISPs) / Apps. |
Tagline | www.THEUNCONVENTION.com |
Story | The videos and posters were a viral campaign, and ran as part of the UnConvention (The UnConvention.com). No airtime has been purchased, nor any ads run. However, the 3 web videos have been viewed over 35,000 times on YouTube in less than 6 days, and the posters have been downloaded countless times from the UnConvention website. The posters were also blown up onto vinyls and posted at some UnConvention venues over the weekend, where they could be seen by the primary audience of Minneapolis/St. Paul residentswho we were encouraging to in whatever way they felt appropriate to be welcoming hosts and to get involved in the myriad of activities taking place in our community during the RNC. |
Philosophy | Make An Effort is a campaign for The UnConvention designed by Campbell Mithun to encourage Twin Cities residents to find their own unconventional ways to welcome the visitors who will be arriving for the Republican National Convention. The campaign does not ignore the undeniable irony of the Republicans choice to hold the convention here in Minnesota, and the entire tone of the campaign captures the unique brand of intelligent, rewarding creativity that Minnesota is justifiably world famous for. |
Media Type | Web Film |
Length | |
Market | United States |
Chief Creative Officer | Jonathan Hoffman |
Executive Creative Director | Reid Holmes |
Copywriter | Paul Brink |
Agency Producer | Alex Colvin |
Executive Producer | Cindy Becker |
Line Producer | Amy Brewster |
Director of Photography (DOP) | David Doyle |
Production Company | Hungry Man |
Director | Stephen Pearson |
Associate Creative Director | Gary Carter |
Art Director | Gary Carter |
Editing Company | Ditch |