| Title | Meet a friend |
| Agency | Arnold Worldwide (St. Louis) |
| Campaign | Nooner - Houlihan |
| Advertiser | Houlihan's Restaurants |
| Brand | Houlihan's |
| Posted | July 2004 |
| Product | Houlihan's 'Nooner' |
| Business Sector | Restaurants & Fast Food |
| Tagline | Houlihan's 'Nooner' |
| Story | When Houlihans approached Arnold St. Louis with a project promoting the Nooner (lunch in fifteen minutes or its free), it didnt take much to uh, arouse interest. Within a week, a fully-integrated campaign was created and an exciting new client relationship was born. Outdoor, posters and ads feature quirky portraits of customers with wry commentary on their quickie experience. Several radio spots help take office innuendo to a whole new level. And a guerrilla website (haveanooner.com), combined with live radio remotes, created buzz. To date, the Nooner campaign has increased traffic in participating stores by double digits. |
| Media Type | Magazine |
| Market | United States |
| Art Director | Candy Freund |
| Copywriter | Lori Jones |
| Account Executive | Molly O'Brien |
| Creative Director | Mark Ray |
| Print Production Manager | Dave Christoff |
More Work
SEE ALLRomantic
- BRAND:
- Houlihan's
- AGENCY:
- Arnold Worldwide (St. Louis)
Booth
- BRAND:
- Houlihan's
- AGENCY:
- Arnold Worldwide (St. Louis)
Ketchup
- BRAND:
- Houlihan's
- AGENCY:
- Arnold Worldwide (St. Louis)
Quickie
- BRAND:
- Houlihan's
- AGENCY:
- Arnold Worldwide (St. Louis)