| Title | Millicent |
| Agency | Saatchi & Saatchi NY |
| Campaign | Start Living Heartburn Free with Pepcid AC |
| Advertiser | Johnson & Johnson |
| Brand | Pepcid AC Chewables |
| Posted | December 1999 |
| Product | Pepcid AC |
| Business Sector | Hygiene & Personal Care Products |
| Story | Millicent is built on the insight of how the Pepcid ACs new chewable tablet and its convenient packaging portable individual pouches add a measure of spontaneity and fun to heartburn prevention with Pepcid AC. The discovery of an empty Pepcid AC Chewables pouch becomes a sure sign that someone is nearby enjoying a meal heartburn free. |
| Media Type | Television |
| Length | |
| Market | United States |
| Soundtrack | Discussion |
| Creative Director | Dick Anderson |
| Copywriter | Dick Anderson |
| Art Director | Jim Trowell |
| Agency Producer | Lynn Appel |
| Director | Mike Bigelow |
| Production Company | Coppos Films |
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- BRAND:
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- AGENCY:
- Saatchi & Saatchi NY