Denis Leary
Actor / Celebrity at Crispin Porter + Bogusky
Miami, United States
TitleHammer
Agency
Campaign For What You Drive and How You Drive It - Pennzoil-Quaker State
Advertiser Pennzoil-Quaker State International Corporation
Brand Quaker State Motor Oil
PostedNovember 2000
Product 4X4
Business Sector Automotive
Tagline What More Do You Need To Know?
Story Talent speaks directly to camera in a straightforward manner to grab and hold the viewer's. The action takes place in a non-descript industrial setting.
Philosophy Reinforce the insight that vehicles have changed, while communicating the availability and benefits of new motor oil options that are formulated specfically for these types of vehicles.
Problem Consumers recogize that vehicles today are very different than they were 15, 10, even 5 years ago. They are now bigger, faster and technologically advanced. However, consumers are using the same motor oils in today's highly evolved engines.
Media Type Television
Length
Market United States
Creative Director
Copywriter
Agency Producer
Director
Actor / Celebrity
Director of Photography (DOP)
Production Company

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