Title | Hammer |
Agency | The Tucker Partnership, Inc. |
Campaign | For What You Drive and How You Drive It - Pennzoil-Quaker State |
Advertiser | Pennzoil-Quaker State International Corporation |
Brand | Quaker State Motor Oil |
Posted | November 2000 |
Product | 4X4 |
Business Sector | Automotive |
Tagline | What More Do You Need To Know? |
Story | Talent speaks directly to camera in a straightforward manner to grab and hold the viewer's. The action takes place in a non-descript industrial setting. |
Philosophy | Reinforce the insight that vehicles have changed, while communicating the availability and benefits of new motor oil options that are formulated specfically for these types of vehicles. |
Problem | Consumers recogize that vehicles today are very different than they were 15, 10, even 5 years ago. They are now bigger, faster and technologically advanced. However, consumers are using the same motor oils in today's highly evolved engines. |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Einar Einarsson |
Copywriter | Duc Pham |
Agency Producer | Walt Mitze |
Director | Matthew Penn |
Actor / Celebrity | Denis Leary |
Director of Photography (DOP) | Adam Kimmel |
Production Company | Creative Film Management |