Jean-Gabriel Causse
Copywriter at 100 Free
Abidjan, Ivory Coast
TitleAn Ideal World (French version)
Title (original language)Un Monde idéal
Agency
Campaign An Ideal World (French version)
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication 2002 / 2
Product A4
Product (original language) A4
Business Sector Cars
Tagline The Driver Will Always Remain The First Safety System.
Tagline (original language) Le 1er système de sécurité restera toujours le conducteur.
Story An A4 is cruising in a city. All potential dangers the driver meets are cleared almost magically, until one mistake of him causes a crash. The driver will always remain the first safety system.
Story (original language) Une A4 roule dans une ville. Tous les dangers potentiels que le conducteur rencontrent disparaissent comme par magie, jusqu'à ce qu'une erreur du conducteur provoque un accident. Le 1er système de sécurité restera toujours le conducteur.
Media Type Television
Length
Market France
Art Director
Concept
Concept
Copywriter
Director
Agency Producer
Production Company
Creative Director
Creative Director
Account Director
Account Director
Advertising Manager
Advertising Manager

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