| Title | Resignation Letter |
| Agency | Publicis Mojo Auckland |
| Campaign | Resignation Letter |
| Advertiser | Hewlett-Packard |
| Brand | Hewlett-Packard |
| Posted | June 2005 |
| Product | Photocopiers |
| Business Sector | Printers & Scanners |
| Philosophy | The execution was faxed to businesses on Hewlett Packard's database and was intended to read like a furiously written letter of resignation from the recipient's printer - where faxes are usually received these days. |
| Problem | Hewlett Packard wanted a campaign to publicise their annual "Crazy Day Sale". Our central idea/tag-line was: "Replace your technology before it quits." |
| Result | All stock for the Crazy Day deals sold out before lunch time. Followed by complaints about limited quantities, which ultimately demonstrated the success of the campaign, having sold out of the entire stock of product. |
| Media Type | Direct Marketing |
| Market | New Zealand |
| Art Director | Josh Moore |
| Copywriter | Seymour Pope |
| Creative Director | Nick Worthington |
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