| Title | The Wall |
| Title (original language) | Le Mur |
| Agency | AIR Paris |
| Campaign | The Wall |
| Advertiser | Piper-Heidsieck |
| Brand | Piper Heidsieck |
| Posted | April 2001 |
| Product | Alcoholic Beverages |
| Product (original language) | Boissons Alcolisées |
| Business Sector | Wines, Champagnes |
| Story | Two women are climbing a wall. What is behind the wall seems to be very attractive. |
| Story (original language) | Deux femmes escaladent un mur. Ce qui se cache derrière le mur semble très désirable. |
| Philosophy | A campaign that offers implicit and mystery, that doesn't correspond to the "politically correct", that use a trend and sophisticated treatise of contemporary luxury, allowing a luxury product infringement. |
| Philosophy (original language) | Une campagne qui offre de l'implicite, du mystère à ce qui est devenu attendu, qui transgresse le Politically Correct, qui utilise un traité élégant et sophistiqué d'un luxe contemporain autorisant la transgression d'un produit de luxe. Des mises en scène |
| Problem | Create a brand campaign, out of consumption references of champagne. Create a universe, a brand space based not on the product consumption, but on a philosophy. |
| Problem (original language) | Créer une campagne marque, institutionnelle, hors des références de consommation du champagne trop convenues, consensuelles et peu distinctives. Créer un univers, un territoire de marque établie non sur la consommation du produit mais sur une philosophie |
| Media Type | Magazine |
| Creative Director | Tho Van Tran |
| Creative Director | Sophie Woussen |
| Art Director | Catherine Stephany |
| Actor / Celebrity | Inna Bradbury |
| Actor / Celebrity | Jane Bradbury |
| Director of Photography (DOP) | Vincent Peters |
More Work
SEE ALLSuccess
- BRAND:
- Fred Joaillier
- AGENCY:
- AIR Paris
Flower by Kenzo
- BRAND:
- Flower by Kenzo
- AGENCY:
- AIR Paris