Laurent Chanez
Santa Monica, United States
TitleFlower by Kenzo
Title (original language)Flower by Kenzo
Agency
Campaign Flower by Kenzo
Advertiser Kenzo
Brand Flower by Kenzo
Product Perfumes
Product (original language) Parfums
Tagline The New Fragrance by Kenzo
Tagline (original language) Le nouveau parfum de Kenzo
Story In an in-house and zen garden, a young woman flies up towards a poppies carpet which are hanging on the space. Slowly she flies through the flowers carpet, that touch her finely and envelop her with their perfume
Story (original language) Dans un jardin intérieur zen, une jeune femme s'élève vers un tapis de coquelicots qui flottent dans l'espace. Doucement elle traverse le tapis de fleurs, qui délicatement l'effleurent et l'enveloppent de leur parfum.
Philosophy In an urban and technological universe, the flower is the essential link that fasten us to the nature. The poppy grows where we don't expect it: on concrete, between two cobbles, two buildings. Red flower, perrenial and vulnerable, rich in symbols, it brings to urban world, optimism and poem. It beautifies the cities and give us energy.
Philosophy (original language) Dans un univers technologique et urbain, la fleur est le lien essentiel qui nous attache à la nature. Le coquelicot pousse là où on ne l'attend pas : sur le béton, entre deux pavés, deux buildings. Fleur rouge, vivace et vulnérable, riche de symboles, il apporte au monde urbain optimisme et poésie. Il embellit la ville, la vie, et nous donne son énergie.
Problem A strong concept: flower power in a city : the poppy.
Problem (original language) Un concept fort : le pouvoir d'une fleur dans la ville : le coquelicot.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Photographer
Production Company Entropie
Director
Production Company Producer
Agency Producer
Agency Producer
Actor / Celebrity
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