Lucinda Ker
Agency Producer at adam&eveDDB
London, United Kingdom
TitleTest
Agency
Campaign Incredible But True - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2006 / 1
Product Polo
Business Sector Cars
Tagline Incredible, but true
Story A couple hook a dealer up to a lie detector to see if he’s telling the truth
Philosophy DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.

In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.
Media Type Television
Length
Market United Kingdom
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