| Title | TV Match |
| Agency | Y&R Amsterdam |
| Campaign | Friends Forever - Amstel |
| Advertiser | Heineken |
| Brand | Amstel |
| Posted | January 2003 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Friends Forever |
| Story | A kitchen. A young woman is watching at a little old black & white tv-set. The kitchen door opens. Her boyfriend walks towards the fridge. She hates him, we all see that. As he grabs three beers he asks: "Exciting?" She hates him even more. When he opens the kitchendoor again we hear the climax of the Champions League hymne: he's watching football with his two friends in the livingroom. Because that's the way things are. |
| Media Type | Television |
| Length | |
| Market | Mongolia, Netherlands |
| Creative Director | Marcel Hartog |
| Creative Director | Jeroen van Zwam |
| Copywriter | Allard Jaspars |
| Art Director | Martyn van Marle |
| Production Company | CZAR Amsterdam |
| Director | Bart Timmer |
| Agency Producer | Arjan Ooosterveer |
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