Jeroen van Zwam
Typography at Publicis Amsterdam
Amstelveen, Netherlands
TitleJesse
Agency
Campaign Metakids
Advertiser Metakids
Brand Metakids
PostedApril 2017
Business Sector Charities, Foundations, Volunteers
Story Koen Hauser created five children’s portraits for the new Metakids campaign, an organisation that raises funds for, and supports research in severe metabolic diseases in children. From an ethical point of view Koen was asked not to use portraits of real existing children, but to create new portraits by combining different photo’s of many children. In collaboration with art-director Jeroen van Zwam the campaign text was applied to the portraits in cut-out typography.
Media Type Print
Concept
Concept
Art Director
Strategist
Strategist
Photographer
Typography
Advertising Manager
Advertising Manager

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