Volkswagen - "Laughing Horses"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

22669

Title	Laughing Horses
Agency	Grabarz & Partner
Campaign	Laughing Horses
Advertiser	Volkswagen
Brand	Volkswagen
Posted	November 2016
Product	Tiguan with Trailer Assist
Business Sector	Cars
Story	A bunch of horses are laughing uproariously. After a few seconds of this, we see that the object of their derision is a motorist struggling to reverse a trailer into their paddock. But their laughter dies when another motorist appears and reverses his horsebox with ease. That’s because he’s got a new VW Tiguan with precision parking and trailer assist.
Media Type	Television
Chief Creative Officer	Ralf Heuel
Chief Executive Officer (CEO)	Reinhard Patzschke
Group Creative Director	Tobias Ahrens
Creative Director	Matthias Preuß
Creative Director	Jakob Eckstein
Copywriter	Matthias Preuß
Copywriter	Paul Von Mühlendahl
Copywriter	Jakob Eckstein
Production Company	Czar.de (Berlin)
Director	Bart Timmer
Agency Producer	Axel Döpner
Agency Producer	Katja Czok
Agency Producer	Michael Guntner
Graphic Designer	Tobias Lehment
Account Supervisor	Jan Isterling
Account Supervisor	Jasmin Schaub
Account Supervisor	Head of Digital Design
Marketing Director	Jörn Hartig
Marketing Director	Henning Teichmann
Marketing Director	Maren Tinney
Cinematography	Adam Wallensten
Executive Producer	Jan Fincke
Production Company Producer	Niko Maronn
Post Production	Bacon X
Sound	Studio Funk