Title | Slow Down GPS |
Agency | Forsman & Bodenfors Göteborg |
Campaign | Slow Down GPS |
Advertiser | If Insurance |
Brand | If Insurance |
Date of First Broadcast/Publication | 2015 / 7 |
Business Sector | Insurance |
Story | To remind drivers to slow down where it matters the most, If Insurance has developed a sat nav app that comes with a pretty childish feature: when driving in areas where it's more likely to be children around, the regular navigation voice automatically switches to a child’s voice. |
Media Type | Applications |
Length | |
Art Director | Samuel Åkesson |
Copywriter | Joakim Labraaten |
Designer | Johan Fredriksson |
Account Director | Maria Bergkvist |
Account Manager | Kristina Wilmar |
Account Manager | Joachim Levin |
Digital Producer | Andreas Johansson |
Agency Producer | Magnus Kennhed |
Director | Tarik Saleh |
Executive Producer | Ylva Axell |
Production Company | Bacon |
Producer | Sophie Hedberg |
Director of Photography (DOP) | Frederik Wenzel |
Editor | Joakim Pietrasek |
App Production Company | Starcut |
Digital Production Company | Earth People |
PR Agency | Juno |
Stills Photographer | Emilia Bergmark-Jimenez |