Title | Mouth to Mouth |
Agency | Needleman Drossman & Partners |
Campaign | Easier Way - Gotajob.com |
Advertiser | Gotajob.com |
Brand | Gotajob.com |
Date of First Broadcast/Publication | 2000 / 2 |
Product | Online Job Site |
Business Sector | Online Recruitment Services |
Tagline | Part-time. Full-time. In no time. |
Story | Two friends don't have money for a concert so one of them fakes a heart attack while the other slips in during the confusion. The faker winds up getting mouth to mouth from a huge hairy bouncer. |
Philosophy | Gotajob had to carve out a niche it could own. While there were many job search sites, none were dedicated to hourly and part-time workers. Gotajob was positioned as the fast, easy way for hourly workers - high school students, college students - to get part-time and full-time jobs and for employers to find these hard-to-reach employees. |
Problem | Gotajob wanted to break into the highly competitive online recruiting marketplace, with a small budget and a tight timeframe. |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Neil Drossman |
Copywriter | Kimberly Samskin |
Art Director | Bob Neddleman |
Agency Producer | Anthony LoFranco |
Production Company | Fuel |
Creative Director | Bob Neddleman |
Director | Jarl Olson |
Producer | Matthew Marquis |
Line Producer | Rich Kaylor |
Music | Peligro Music & Sound Design |
Recording Studio | Peligro Music & Sound Design |
Music Composer | Greg Kuehn |
Producer | Jonnie Peckham |