Rich Kaylor
Line Producer at Final Cut
Seattle, United States
TitleMouth to Mouth
Agency
Campaign Easier Way - Gotajob.com
Advertiser Gotajob.com
Brand Gotajob.com
Date of First Broadcast/Publication 2000 / 2
Product Online Job Site
Business Sector Online Recruitment Services
Tagline Part-time. Full-time. In no time.
Story Two friends don't have money for a concert so one of them fakes a heart attack while the other slips in during the confusion. The faker winds up getting mouth to mouth from a huge hairy bouncer.
Philosophy Gotajob had to carve out a niche it could own. While there were many job search sites, none were dedicated to hourly and part-time workers. Gotajob was positioned as the fast, easy way for hourly workers - high school students, college students - to get part-time and full-time jobs and for employers to find these hard-to-reach employees.
Problem Gotajob wanted to break into the highly competitive online recruiting marketplace, with a small budget and a tight timeframe.
Media Type Television
Length
Market United States
Creative Director
Copywriter
Art Director
Agency Producer
Production Company
Creative Director
Director
Producer
Line Producer
Music
Recording Studio
Music Composer
Producer

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