Benoît Hilson
Creative Team at BBDO Belgium
Brussels, Belgium
TitleDriver's Licence
Title (original language)Permis de conduire
Agency
Campaign Driver's Licence
Advertiser Toyota Motor Corporation
Brand Toyota
PostedAugust 2003
Product Corolla
Business Sector Cars
Tagline Corolla New Generation. It's A Quality Thing
Story It's 8 o'clock in the morning. At the examination center, a son and his father are waiting at their car. Determent, the examiner comes towards them. After a polite greeting, they take a seat in the car. The examiner gives his instructions: start the car, to the left, to the right... The young driver follows the directions scrupulous. The day passes by. At the back, the father yawns while the examiner mercyless continues his instructions. The night has fallen completely. Comfortably installed, the examiner doesn't feel like stopping the driving-test just yet.
Media Type Television
Length
Creative Director
Creative Director
Copywriter
Art Director
Production Company
Director

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