Samusocial invited people to replace their voicemail message with a homeless's person plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action.A platform was then created, in partnership with Belgium's 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks... Thus turning Belgian voicemails into a huge, free media opportunity.
Problem
Last winter, Samusocial launched an SMS fundraising action. But with no communication budget, they had to find a cheap way to spread the word and ask people to donate with their phone.