| Title | The Pumpkins |
| Title (original language) | Les citrouilles |
| Agency |
VML
|
| Campaign |
The Pumpkins
|
| Advertiser |
Decathlon
|
| Brand |
Decathlon
|
| Posted | August 2004 |
| Product |
Decathlon
|
| Business Sector | Department Stores, Supermarkets
|
| Tagline | Sport comes back to live in Spring |
| Tagline (original language) | Le sport renait au printemps |
| Story | The image represents the analogy between the rebirth of the nature during Spring and the resumption of the sport season, through a pumpkin field full of basket balls. |
| Story (original language) | Le visuel représente l'analogie entre la renaissance de la nature au printemps et la reprise sportive à cette saison à travers un champs de potirons parsemé de ballons de basket. |
| Philosophy | With the return of nice weather, give people a good reason to enjoy the exterior by doing sport. |
| Philosophy (original language) | Avec le retour des beaux jours, leur donner une bonne raison de profiter de l'extérieur en faisant du sport. |
| Problem | In a critical situations for the sport commercial activity, try to recreate an interest for sports. |
| Problem (original language) | A une période de crise de l'activité commerciale sportive, arriver à recréer un intérêt à la pratique sportive. |
| Media Type |
Outdoor/Out of Home
|
| Market | France |
| Art Director |
Gilles Fichteberg
|
| Creative Director |
Hervé Riffault
|
| Copywriter |
Pierre-Yves Perrin
|
