Title | Presence Redefined |
Agency | BBH |
Campaign | Presence Redefined |
Advertiser | Audi |
Brand | Audi |
Date of First Broadcast/Publication | 2014 / 10 |
Product | A7 Sportback |
Business Sector | Cars |
Story | The campaign, 'Presence redefined', features an atmospheric 60-second film in which a gramophone extolling outmoded ideas of 'presence' - “flex your influencing muscles” and “impose yourself, stand tall” - is quietly and nonchalantly tipped to the floor by the raised rear spoiler of the Audi A7 Sportback. |
Media Type | Television |
Length | |
Editing Company | Final Cut |
Advertising Manager | Kristian Dean |
Advertising Manager | Nick Ratcliffe |
Creative Team | Fred Rodwell |
Creative Team | Andy Parsons |
Creative Director | Matt Doman |
Creative Director | Ian Heartfield |
Strategist | Alana King |
Strategy Director | Edd Southerden |
Chief Strategy Officer | Jason Gonsalves |
Account Manager | Naphtali Torrance |
Account Director | Polly McMorrow |
Agency Producer | Georgina Kent |
Assistant Agency Producer | Phil Cross |
Production Company | Academy |
Director | Martin Werner |
Executive Producer | Simon Cooper |
Production Company Producer | Charlotte Woodhead |
Director of Photography (DOP) | Patrick Duroux |
Production Designer | Peter Grant |
Post Production | Ben Turner |
Post Production | The Mill London |
Editor | Amanda James |
Sound | Steve Lane |
Sound | Grand Central |