| Title | Be True To Your Pleasure |
| Agency | MullenLowe Global |
| Campaign | #BeTrueToYourPleasure |
| Advertiser | Unilever |
| Brand | Magnum |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Ice Cream |
| Tagline | For pleasure seekers |
| Story | Magnum believes that everyone should indulge in their personal pleasure.Be True To Your Pleasure celebrates spontaneity and the joy of letting go. It means turning off that little voice inside our head that compels us to live up to social expectations and say no to pleasure. It’s about saying yes. A day without pleasure is a day lost. Be true to your pleasure. #BeTrueToYourPleasure |
| Media Type | Web Film |
| Length | |
| Soundtrack | “Umbrella” performed by Mechanical Bride |
| Director | Martin Werner |
| Production Company | Propaganda |
| Production Company | Bacon |
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