Title | Changed |
Agency | Campbell Ewald Los Angeles |
Campaign | Happy Weigh |
Advertiser | Atkins Nutritionals |
Brand | Atkins Nutritionals |
Date of First Broadcast/Publication | 2016 |
Business Sector | Others |
Philosophy | Clearing up misconceptions about the Atkins brand, in “Changed” Alyssa reveals how the low-carb program has evolved, and how Atkins has also changed her. |
Media Type | Television |
Length | |
More Information | atkins.com |
Audio Mix | Sonic Union |
Creative Director | Bernie Hogya |
Creative Director | Ron Wachino |
Project Manager | Michael Schlachter |
Copywriter | Ron Wachino |
Producer | Matt Joyner |
Account Director | Jonathan Lange |
Account Supervisor | Aneika Fermin |
Assistant Account Executive | Tamara Chassagne |
Head Of Planning | Marcia Lorente |
Strategic Planner | Nushien Fateh |
Photographer | Sara Marandi |
Production Company | Believe Media |
Director | Sara Marandi |
Director of Photography (DOP) | David Lanzenberg |
Executive Producer | Jannie McInnes |
Line Producer | Marc Benardout |
Editing House | Union Editorial LA / Beast LA |
Editor | Laura Milstein |
Producer | Susan Motamed |
Mixer | Steve Rosen |