| Title | Adidas Originals |
| Agency | Neue Digitale |
| Campaign | Adidas Originals |
| Advertiser | adidas-Salomon |
| Brand | adidas |
| Posted | June 2005 |
| Product | Clothing Range |
| Business Sector | Sportswear |
| Story | BRIEFING GOAL An innovative product presentation should set new benchmarks and raise brand awareness for Adidas among the Internet target group. IMPLEMENTATION The interactive video sequences set new benchmarks in the online world, especially in regard to high quality level/low load time ratio: dancing models present the new collection from Adidas Originals on the Internet in broadband full-screen video which runs at an even higher resolution than on television. The broadband web-special was developed to impress the trendy, highly-demanding target group. In the Interactive Mode, the user can pick and choose which scenes he wants to see and view details of individual products. There is also a lowband version. The video also runs on monitors in selected stores where Adidas products are sold. |
| Media Type | Digital |
| Market | Germany |
| More Information | www.neue-digitale.de/awards/originals/ |
| Creative Director | Olaf Czeschner |
| Art Director | Bejadin Selimi |
| Copywriter | Katharina Schlungs |
| Designer | Bejadin Selimi |
| Technical Director | Jens Steffen |
| Account Supervisor | Kater Haak |
| Advertiser's Supervisor | Adelina Trenton |
| Production Company | Neue Sentimental Film |
| Interactive Designer | Bejadin Selimi |
| Programmer | Jens Steffen |
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