Amnesty International - "iPad Wallpaper Chain"

Garbergs

Garbergs Stockholm, Sweden

5608

Title	iPad Wallpaper Chain
Agency	Garbergs
Campaign	Slide to unlock
Advertiser	Amnesty International
Brand	Amnesty International
Posted	November 2011
Business Sector	Human Rights
Tagline	Sign up for sms-activist at amnesty.se/slidetounlock
Story	In a campaign to recruit activists Amnesty International utilizes the ”slide to unlock”-function of the iPhone. Swedish agency Garbergs has created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device the user unlocks the cell or chain that holds the prisoner captive. Amnesty International Sweden launches the campaign to raise awareness about the Amnesty Urgent Action Network and to get people to sign up to become SMS-activist (Texting activist). The campaign also includes ads in the iPad issue of Sweden’s largest newspaper DN, digital outdoor screens and traditional print ads. The International Secretariat of Amnesty has recently decided to promote the campaign globally. Download free wallpapers at http://m.amnesty.se/slidetounlock
Media Type	Television & Cinema
Photographer	Adamsky
Photographer	Peter Alendahl
Copywriter	Per Forssberg
Graphic Designer	Jacob Frisk
Account Manager	Malin Boustedt
Account Director	Anna Frick
Other	Niklas Bergström
Other	Magnus Hällsten
Art Director	Sebastian Smedberg