Joaquin Baca-Asay
Atlanta, United States
TitleAround Every Corner
Agency
Campaign Every Corner
Advertiser Jiffy Lube
Brand Jiffy Lube
Date of First Broadcast/Publication 2015 / 3
Business Sector Garages, Gas Stations
Tagline Leave worries behind
Story Jiffy Lube released new creative today titled, “Every Corner” – an extension of its successful 2014 campaign, “Give it to you straight”. Created by J. Walter Thompson Atlanta, the work highlights the accessibility and transparency of Jiffy Lube, and includes television, radio, digital, social and OOH elements. 
Philosophy The “Every Corner” TV spot was directed by Joaquin Baca-Asay and uniquely filmed in one continuous take to produce the fluent look-and-feel of the spot. The commercial shines a light on the thorough checklist every highly trained technician completes while performing preventive maintenance on a vehicle.
"Every Corner" reinforces the expertise and accessibility of Jiffy Lube and its highly trained technicians that help customers Leave Worry Behind with fast, convenient services and award winning training. Customers can rest assured there is accessible Jiffy Lube expertise around every corner. 
Media Type Television
Length
President & Chief Creative Officer
Executive Creative Director
Associate Creative Director
Copywriter
Associate Creative Director
Art Director
Senior Copywriter
Director of Integrated Production
Senior Integrated Producer
Senior Planner
Group Account Director
Account Director
Account Supervisor
Assistant Account Executive
Media Agency
Production Company
Director (MJZ)
Producer (MJZ)
Executive Producer (MJZ)

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