| Title | Be Smart Get a Mobile Phone |
| Agency | McCann-Erickson Switzerland |
| Campaign | Be Smart Get a Mobile Phone |
| Advertiser | diAx |
| Brand | diAx |
| Posted | February 2001 |
| Business Sector | Telecommunications Services |
| Media Type | |
| Executive Creative Director | Edi Andrist |
| Creative Director | Daniel Comte |
| Copywriter | Claude Catsky |
| Art Director | Nicolas Vontobel |
| Photographer | Stefan Minder |
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