| Title | Holding Hands |
| Agency | DM9DDB |
| Campaign | Holding Hands |
| Advertiser | Blockbuster Inc. |
| Brand | Blockbuster |
| Date of First Broadcast/Publication | 2005 / 3 |
| Business Sector | Culture, Leisure & Sport |
| Story | A man comes out of a Blockbuster holding hands with his family. When he lets go of their hands to greet a friend, his wife and son go running back to the store. Nobody will ever want to leave Blockbuster again. |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Sergio Valente |
| Creative Director | Miguel Bemfica |
| Creative Director | Mariana Sá |
| Copywriter | Fabio Saboya |
| Art Director | Marcelo Siquiera |
| Director | Mr Toniko |
| Account Director | Suzana Poli |
| Agency Producer | Ana Lúcia Marques |
| Agency Producer | Gilberto Pires |
| Agency Producer | Nivio de Souza |
| Sound Design Company | MCR |
| Production Company | O2 Filmes |
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