| Title | Words |
| Agency | WCRS |
| Campaign | Words |
| Advertiser | Prudential Financial, Inc. |
| Brand | Prudential Financial |
| Posted | April 2004 |
| Product | ISA |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | All part of The Plan from the PRU |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Art Director | Tim Robertson |
| Copywriter | Gary Knight |
| Director | Lucy Blackstad |
| Production Company | Blackstad Films |
| Production Company | Brave Films |
| Account Director | Frank Durden |
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