| Title | Himalaya (French) |
| Title (original language) | Himalaya |
| Agency |
Les Présidents
|
| Campaign |
Take Action On Global Warming - BDDP & Fils
|
| Advertiser |
Cart'Com
|
| Brand |
Cart'Blanche
|
| Posted | October 2005 |
| Business Sector | Advertising & Communication
|
| Tagline | Take action on global warming |
| Tagline (original language) | Luttons contre le réchauffement de la planète |
| Story | A reminiscent planisphere of the famous geographic maps that haunted us at school, has been used as a base for creation. It simply deals with this ,unfortunately, current plague and revisits map making by reminding us of our school memories. Because if we don't react, it will be the world where our children will grow in. |
| Story (original language) | Un planisphère rappelant ces fameuses cartes de géographie qui nous hantaient sur les bancs de lécole a servi de trame à la création. Elle aborde simplement ce fléau, malheureusement dactualité, et revisite la cartographie de la planète tout en nous renvoyant à nos souvenirs scolaires. Car si nous ne réagissons pas, cest bien ce monde que nous laisserons à nos enfants. |
| Philosophy | During October, Cart'Com hands over to the BDDP&Fils agency which has decided to deal with the burning topic of global warming. |
| Philosophy (original language) | CartCom donne la parole pour le mois doctobre à lagence BDDP&Fils, qui a décidé, pour sa part, daborder le thème dévastateur du réchauffement de la planète. |
| Media Type |
Freecard/Postcard
|
| Market | France |
| Advertising Manager |
Michael ILLOUZ
|
| Account Manager |
Olivier Massin
|
| Creative Director |
Manoelle Van der Vaeren
|
| Creative Director |
Laurent Bodson
|
| Copywriter |
Yves-Eric Deboey
|
| Art Director |
Yves-Eric Deboey
|
| Art Director |
Mathieu Degryse
|
| Copywriter |
Mathieu Degryse
|
| Art Buyer |
Sylvie Etchemaité
|
| Art Buyer |
Yohanna Arvaud
|
