Olivier Henry
Co-founder-CCO at La FORCE
Paris, France
TitleBin-Man
Title (original language)L'Homme Poubelle
Agency
Campaign Another Vision Of Retail - E. Leclerc
Advertiser E.Leclerc
Brand E. Leclerc
Date of First Broadcast/Publication 2000 / 3
Product Supermarkets
Product (original language) Supermarchés
Business Sector Department Stores, Supermarkets
Tagline E. Leclerc . A movement with you for 50 years.
Tagline (original language) E. Leclrec. Un mouvement auprès de vous depuis 50 ans.
Story Leclerc refuses to accept the vision of retailing where only low-quality products are cheap.
Philosophy Re-emphasise for the consumer that E.Leclerc is different and original in the retail world.
Problem The campaign denounces some of the stereo-types of supermarkets with cynicism and common sense.
Media Type Billboard
Market France
Creative Director
Copywriter
Art Director
Illustrator

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