| Title | Road Trip |
| Agency | RPA |
| Campaign | The SUV / Made Better |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda |
| Date of First Broadcast/Publication | 2011 / 10 |
| Product | Pilot |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Tagline | The SUV Made Better |
| Story | Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle’s smart and stylish utility. “Road Trip” stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they’re jamming with the full force of the tune. |
| Media Type | Television |
| Market | United States |
| Telecine | MPC LA |
| Editing Company | Bikini Editorial |
| Production Company | Imperial Woodpecker |
| Special Effects / VFX | Mass Market |
| Editor | Avi Oron |
| Production Designer | Tony Gasparro |
| Line Producer | Jeff McDougal |
| Executive Producer | Doug Halbert Halbert |
| Director of Photography (DOP) | Salvatore Totino |
| Director | Stacy Wall |
| Agency Producer | Brian Donnelly |
| Executive Agency Producer | Gary Paticoff |
| Creative Director | Adam Lowrey |
| Creative Director | Nathan Crow |
| Group Creative Director | Jason Sperling |
| Executive Creative Director | Joe Baratelli |
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