| Title | Pens Down Bottoms Up |
| Agency | RPA |
| Campaign | Pens down bottoms up |
| Advertiser | Intuit Inc. |
| Brand | Intuit |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Accounting & Audit Companies, Organiz. Consultants |
| Story | Tax season is a tough time for CPAs with all that number crunching to do, so Intuit, which makes tax software QuickBooks, made them a special beer all their own. |
| Philosophy | In Rhode Island, the company, and agency RPA, partnered with a local microbrewery to create and bottle a custom beer, CPA IPA, and put it on tap at happy hours across the state. It also created a website, PensDownBottomsUp.com, to support the campaign and let CPAs know about the next local gathering featuring the brew. It's another thoughtful idea for the brand rewarding its specific customer base. For the Super Bowl last year, the brand and RPA had launched the "Small Business, Big Game" campaign that gave small businesses a shot at a Super Bowl ad. |
| Media Type | Branded Content |
| Length | |
| More Information | PensDownBottomsUp.com |
| Producer | Annie Boyle |
| Designer | Lauren Geschke |
| Art Buyer | Jessica Fedynyshyn |
| EVP/CCO | Joe Baratelli |
| SVP/GCD | Nathan Crow |
| SVP/GCD | Adam Lowrey |
| ACD | Joao Medeiros |
| ACD | Alex Goulart |
| Sr. Art Director | Jessie Echon |
| Photographer | Rowson Jennifer |
| Digital Artist | Echon Jessie |
| Art Buyer | Fedynyshyn Jessica |
| Strategic Planning Director | Tarantino Jason |
| Account Director | Bubnar Hope |
| Account Supervisor | Boden Robin |
| Account Executive | Holloway Natalie |
| Account Assistant | Levine Jessi |
| Group Media Director | Wiles Lynda |
| Associate Media Director | Hagen Kristen |
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