Mike Maguire

Mike Maguire

Director at Biscuit Filmworks UK

Los Angeles, United States
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My Latest Work

Summary

Mike began his career at Kirshenbaum & Bond in NYC, where he simultaneously tried this hand in both the advertising and entertainment industries, writing taglines for several feature films including Boogie Nights, Happiness and The Avengers.

This 3-year period culminated just before leaving K&B when he (along with former creative partner Tom Kuntz) were featured in VARIETY Magazine's "Gotham 50" of 1998, which recognized the top fifty New Yorkers to watch in the entertainment industry in the coming year.

From there, Maguire went on to MTV to become writer/director where he produced hundreds of commercials for shows - most notably, the MTV Video Awards featuring Ben Stiller, The Wu-Tang Clan, Madonna, Marilyn Manson & Dave Grohl of The Foo Fighters, as well as the MTV Movie Awards featuring Samuel Jackson - which gained considerable national and international attention.

Based on the success of his work at MTV, Maguire decided to pursue directing full-time, joining Propaganda Films in 1999 and MJZ in 2001. To date, he has directed a number of well-known commercials for brands such as BUDWEISER, FOX SPORTS, NIKE and VOLKSWAGON, to name just a few.

He has also worked on music video projects, in particular; the acclaimed "Frontier Psychiatrist" video for The Avalanches, which was one of 3 finalists for BEST VIDEO OF THE YEAR at the CAD's (the U.K.'s premier video award show) and "DANGER! HIGH VOLTAGE!" video for Detroit's Electric Six, which features vocals from Jack White of the White Stripes. The song entered the UK charts at #2 and Tom Jones has been quoted as saying that it is his favorite video.

Maguire has received numerous awards for his work, including One Show, Cannes and British D&AD. He has also been featured in Archive Magazine, RES Magazine and Rolling Stone.

People I worked with

Tom Kuntz
Director
Morton Jankel Zander (MJZ)
Ken Hall
Associate Creative Director
Duncan/Channon
Parker Channon
Creative Director
Duncan/Channon
Paul Venables
Founder, Chairman
Venables Bell & Partners
Aaron Robnett
Creative Director
KBS New York

Positions

Director

Biscuit Filmworks USA
Los Angeles, United States
Director Mike Maguire’s deft comedic style and admirable work ethic make him one of the most prolific commercial directors in the business. He got his start in advertising at Kirshenbaum, Bond & Partners in New York and then worked as Associate Creative Director at Goodbye, Silverstein & Partners in San Francisco before starting to direct.
With extensive agency experience, Mike is acutely attuned to all facets of commercial production, understanding the balance of creative that satisfies the agency, the client and the audience. He has amassed a portfolio of award-winning work, including notable campaigns for IKEA, GoDaddy, Southwest Airlines, Toyota, Planet Fitness, Allstate, Campbell’s, Hyundai, Diamond Foods, Tostitos, Bundaberg Rum, StubHub, Ken’s Dressing, HP, Prius, Sapporo and more. His memorable “Clown” spot for Wal-Mart racked up over 2.5 million views online, terrifying children everywhere, and solidifying Mike’s standing as a comedic director with serious chops. At the 2013 Super Bowl, Mike’s “Perfect Match” ad for GoDaddy starring supermodel Bar Refaeli was one of the most talked-about ads of the night, quickly scoring over 11 million hits on YouTube.
Mike’s work has been featured in Rolling Stone, Archive Magazine and Variety, and has received numerous awards from the One Show, Cannes Lions and D&AD. Mike recently completed the short film “Tough Guy,” which was accepted into the Palm Springs International Shortfest. 

Director

Biscuit Filmworks UK
London, United Kingdom

Director

Morton Jankel Zander (MJZ)
New York, United States

Director

Intersection
Paris, France

Director

The Directors Bureau
Los Angeles, United States

Director

Beacon Street
Venice, United States

Director

Independent Films
London, United Kingdom

Director

Cortez Brothers
Los Angeles, United States

Director

AOI Pro. Inc.
Tokyo, Japan

Director

Chicago Recording Company
Chicago, United States

Director

Soundtrack New York
New York, United States

Director

POP Sound
Santa Monica, United States

Director

CY&N by PI&C
New York, United States

Director

Suneeva
Toronto, Canada
Suneeva

Director

Revolver / Will O'Rourke
Sydney, Australia

Copywriter

Dweck!
New York, United States
Dweck!

Director

Mullen Lowe
New York, United States
Mullen Lowe

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