| Title | Autoboatome |
| Agency | RPA |
| Campaign | University of Farmers |
| Advertiser | Farmers Insurance |
| Brand | Farmers Insurance |
| Date of First Broadcast/Publication | 2010 / 10 |
| Business Sector | Insurance |
| Story | Farmers Insurance launched the University of Farmers campaign to creatively position and differentiate the company by its core strength: Farmers agents are the best agents in the insurance category. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif., rated the No. 1 training program in the insurance category. Spectacular scenarios, both on TV and online at www.universityoffarmers.com, reveal a simple truth—a well-educated insurance agent will get you the best insurance policy for your needs and more than likely save you money in the process. The character who ties all the creative together is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by well-known character actor J.K. Simmons. The spot, "Autoboatome," shows a wave runner is caught on fire in a tree. Agents are quizzed and challenged by Professor Burke. |
| Media Type | Television |
| Production Company | Moxie Pictures LDN |
| Music Company / Composer | Jonathan Elias |
| Music Company / Composer | Elias Arts |
| Special Effects / VFX | The Mill NY |
| Telecine | Company 3 |
| Editor | Haines Hall |
| Editing Company | Spot Welders |
| Production Designer | Ken Averill |
| Executive Producer | Lizzie Schwartz |
| Director of Photography (DOP) | Russell Carpenter |
| Director | Martin Granger |
| Agency Producer | Selena Pizarro |
| Executive Agency Producer | Gary Paticoff |
| Associate Creative Director | Tom Hamling |
| Associate Creative Director | Laura Hauseman |
| Group Creative Director | Pat Mendelson |
| Chief Creative Officer | David Smith |
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