Philippe Simonet
Co-CEO - Executive Creative Director at TBWA\PARIS
Paris, France
TitleEMOTIONS
Agency
Campaign Emotions
Advertiser UGC
Brand UGC
Date of First Broadcast/Publication 2012 / 4
Business Sector Culture, Leisure & Sport
Tagline More movies, more emotions
Story This clip promoting the french exploitation company UGC shows the impossibility to include all the emotions in a single movie feature, hence the interest for UGC to provide the largest possible selection of movies in order to offer the audience the widest range of emotions, all year long. The clip begins with a classical encounter scene between a woman and a man. As the woman gets closer to the man, we can hear the director's voice giving indications to the actress, asking for contradictory emotions. The actress' face gets deformed in all directions. On the set, the technicians are also trying to follow the emotions played by the comedians.
When the director asks his assistant what he thinks of the scene they just shot, his face also passes through a wide range of contradictory expressions. 
Media Type Cinema
Sound Production
Agency Contribution
Agency Contribution
Sound Producer
Music
Music Composer
Other
Director of Photography (DOP)
Post Production
Post Production
Production Company
Agency Producer
Agency Producer
Copywriter
Art Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Director

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