Title | Take a Look at Brussels |
Title (original language) | Les pieds à Lyon & la tête à Bruxelles |
Agency | TBWA\PARIS |
Campaign | Feet in Lyon & Head in Brussels |
Advertiser | SNCF |
Brand | SNCF |
Date of First Broadcast/Publication | 2012 / 9 |
Product | Lyon-Brussels |
Product (original language) | Lyon-Bruxelles |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Philosophy | Avec TGV, Lyon-Bruxelles c'est direct. Afin de mettre en lumière cette liaison directe entre la capitale des Gaules et la capitale de l’Europe, SNCF et son agence TBWA\PARIS ont invité les Lyonnais à passer une tête à Bruxelles au cours d’une expérience particulièrement surprenante. |
Media Type | Ambient |
Director | Franck Cimière |
Producer | Laurence Collavini |
Copywriter | Nicolas Roncerel |
Art Director | Jérémy Armand |
Executive Creative Director | Hugues Cholez |
Executive Creative Director | Franck Botbol |
Executive Creative Director | Philippe Simonet |
Executive Creative Director | Rémi Noël |
Executive Creative Director | Eric Holden |
Account Manager | Edouard Manhes |
Account Manager | Laurence Borne |
Account Manager | Sandrine Pajot |
Account Manager | Luc Bourgery |
Account Manager | Anne Vincent |
Advertising Manager | Nihan Angrimangi |
Advertising Manager | Charlotte Taieb |
Advertising Manager | Delphine Nathan |
Advertising Manager | Isabelle Bascou |