Dirk van Dooren
Creative Team at Tomato Interactive
London, United Kingdom
TitleRaphael
Agency
Campaign Contemplative Sweets - The Natural Confectionery Company
Advertiser Cadbury
Brand The Natural Confectionery Company
PostedOctober 2008
Business Sector Candies
Story The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens.
Philosophy The advertising idea builds on this heritage by developing a ‘kidult’ tone of voice, which is at once charming and edgy.
Problem Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didn’t want to have artificial flavours or colours in them.

Launch The Natural Confectionery Company in the UK
Result Martin Driver, Senior Brand Manager at Cadbury, said, “The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me.”
Media Type Television
Length
Market United Kingdom
Advertising Manager
Executive Creative Director
Creative Team
Creative Team
Agency Producer
Account Director
Account Planner
Director
Production Company Producer
Production Company

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