Title | Raphael |
Agency | Fallon |
Campaign | Contemplative Sweets - The Natural Confectionery Company |
Advertiser | Cadbury |
Brand | The Natural Confectionery Company |
Posted | October 2008 |
Business Sector | Candies |
Story | The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens. |
Philosophy | The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy. |
Problem | Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK |
Result | Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me. |
Media Type | Television |
Length | |
Market | United Kingdom |
Advertising Manager | Martin Driver |
Executive Creative Director | Richard Flintham |
Creative Team | Dirk van Dooren |
Creative Team | Matthew Keon |
Agency Producer | Gemma Knight |
Account Director | Tamsin Northridge |
Account Planner | Tamsin Davies |
Director | Tom Kuntz |
Production Company Producer | Nell Jordon |
Production Company | Morton Jankel Zander (MJZ) |